When you are setting up a large area where you are going to get a lot of visitors, there are a number of things that you need to figure out. And one step that a lot of people forget about is wayshowing and wayfinding. But what are these two words, and what do they mean? Wayfinding refers to the idea that you are going to let patrons or visitors know that they are on the right path. If they are walking around and they are searching for a specific room, area or shop, they need to know that they have not taken a wrong turn somewhere.
And the way that this process is completed is by using signs, letters and visual cues. What you are trying to do is lay out a map in the open area, where you can easily direct visitors, guests or patrons to where they need to go. But you are not doing this in the most obvious way, because you also want the entire area to look great. You want it to seem inviting. That is where the “showing” aspect comes into play. It is just as important as wayfinding, and we can explain why.
When you are getting people coming into your area, you want to welcome and orient them into the space. The moment they step inside, they should be able to see what is going on, but they should also be able to look around and get some direction about what is around them. Let us say that you are going into a large public library. How will you know where to look? There are usually signs and maps set up where you can see the different rooms, collections and other amenities. It is the same concept for any space that may be frequented by the public.